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THE GRADE EXPERIENCE CENTRE IS WHERE CUSTOMERS CAN OPT TO COLLECT THEIR PURCHASE FROM IF THEY ARE BASED IN CAPE TOWN AND WANT THE SENSE OF AN UNIQUE CUSTOMER EXPERIENCE. THE EXPERIENCE CENTRE (EC) IS NOT OPEN TO THE PUBLIC, AND IS ONLY OPEN TO CUSTOMERS WHO DECIDE TO COLLECT THEIR ITEM IN CAPE TOWN.
AT THE EXPERIENCE CENTRE, CUSTOMERS CAN GET THEIR SNEAKERS CLEANED, CHILL OUT IN THE LOUNGE AREA WITH FREE WIFI, ENJOY A GAME OF PLAYSTATION, AND GET TREATED TO DIFFERENT TYPES OF CEREAL. BEFORE LEAVING THE EC CUSTOMERS CAN TAKE A PHOTO AT THE GRADE MURAL DONE BY A WELL KNOWN LOCAL GRAFFITI ARTIST.
Grade wants to set a new standard for street wear in the international arena... an African standard. Aiming to set trends and curate styles from a local perspective and Afro-centric stand point. In a world where the “Wakanda” mentality, Afro- futurism and Afro-modernismare at the forefront of global brand trends it is imperative that African brands take ownership of the African story, craftsmanship, artistry and expertise.