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Streetwear is the clothing of “cool kids”, its a form of expression first popularized by skater boys and surfers in the ’70s and 80’s and later by hip-hop culture and sports stars (Michael Jordan and the popular “Jordan’s” sneakers which were a collaboration with Nike). It typically consists of cool, comfortable casual clothing such as jeans, t-shirts, hoodies, bomber jackets, tank tops, baseball caps and sneakers. Remember urban brands such as FUBU, Sean John, Rocawear, G-Unit? That was the streetwear of the late ’90s and early 2000s.
If you watch any hip-hop music video, the artist will most likely be wearing some form of streetwear or urban clothing. If you are into the urban look, then the question becomes, how do you get your hands on the hottest streetwear in South Africa? And, who are the top streetwear brands in the land?
Look no further than GradeAfrica.com. We partner with the top local streetwear brands and source some of the best international streetwear and make it easily available to you online for delivery anywhere in the country. We regularly host sales so that you can buy these leading brands at discounted rates.
Here are some of the brands that we supply:
2Bop - A leading streetwear brand based in Cape Town popularized by local hip-hop artists. The brand was started by Bradley Abrahams and Anthony Smith, inspired by arcade games named 2Bop after the 20c coins used to play those arcade games. The brand started in 2004 and has since grown into a local streetwear powerhouse and global brand.
Daily Paper - Is a Dutch company founded in Amsterdam that is inspired by African culture and design. The Daily Paper streetwear label was founded in 2010 by Abderrahmane Trabsini, Hussein Suleiman and Jefferson Ose, the three had initially collaborated as fashion and lifestyle bloggers in 2008. The label aims to reinterpret African traditional designs in sportswear and streetwear.
BRahSSE - Is a new streetwear brand founded in 2016 by a Stellenbosch University student, Shakoer Baderoen, who wanted to create clothing that he and others from different cultural backgrounds could relate to.
Fenty x Puma by Rihanna - This range is a collaboration by the Barbadian singer-songwriter Rihanna and the Puma brand.
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